THE SOKYND FIT GUIDE
Find your fit.
A little measuring. A better fit. Your guide to choosing clothing and shoes with confidence.
- 01Measure yourself
Start with a soft tape measure.
- 02Check the product
Compare with the chart for your chosen style.
- 03Choose your fit
Use the fit notes to find your favourite feel.
01 / Clothing
Clothing: find your size
Start with your measurements, then compare them with the information for your chosen item. Size labels and conversions can vary between styles.
| Shopping for | Measurements to check |
|---|---|
| Tops & jackets | Chest or bust, shoulders and sleeve length. For layering, compare garment dimensions with a jacket or top that already fits you well. |
| Dresses | Bust, waist and hips. Check the dress length too, especially for fitted or maxi styles. |
| Trousers & skirts | Waist and hips, plus inseam or garment length. Check whether the waistband is fixed, elastic or adjustable. |
Where do I find my product’s measurements?
Here is a real example from the Angela dress. Layout and available measurements vary by product.
Look for “Sizing help?” beside the available sizes. Check the product’s own measurements and fit notes before deciding. Choose only from the sizes currently offered.

Open “Product Details” and look for the size chart or “Detailed Measurements”. Confirm the units and whether the values describe your body or the finished garment. If this is unclear, ask our team before ordering.

These screenshots show where to look. The measurements apply only to this product.
View this product exampleHow to measure
Take a moment to measure.
Wear light clothing, stand naturally and keep the tape level. It should sit close to your body without pulling tight.
- 1Chest / bust
- Measure around the fullest part of your chest or bust, with the tape passing under your arms and level across your back.
- 2Waist
- Measure around your natural waist — the narrowest part of your torso. Keep your body relaxed.
- 3Hips
- Stand with your feet together and measure around the fullest part of your hips and seat.
- 4Inseam
- Measure from the top of your inner leg to your ankle. You can also measure the inside seam of trousers that fit you well.
02 / Shoes
Shoe size guide
Use the general women’s shoe chart as a starting point. Product-specific foot-length charts and fit notes take priority. This chart does not apply to children’s or men’s shoes.
| EU | UK | US | Foot length (cm) |
|---|---|---|---|
| 35 | 2.5 | 5 | 22.5 |
| 36 | 3.5 | 6 | 23.0 |
| 37 | 4 | 6.5 | 23.5 |
| 38 | 5 | 7.5 | 24.0 |
| 39 | 6 | 8.5 | 24.5 |
| 40 | 6.5 | 9 | 25.0 |
| 41 | 7.5 | 10 | 25.5 |
| 42 | 8 | 10.5 | 26.0 |
| 43 | 9 | 11.5 | 26.5 |
Measure heel to toe.
- Place a sheet of paper on a hard floor against a wall. Stand on it with your heel touching the wall.
- Mark the end of your longest toe, then measure the distance from the wall to the mark.
- Measure both feet and use the longer measurement. Wear the socks you plan to wear with your shoes.
Check the units before comparing: 1 inch = 2.54 cm, and 10 mm = 1 cm. Foot length, insole length and outsole length are different measurements.
Fit questions
A few things about fit.
Where do I find the product size chart?
Look for “Sizing help?” beside the size options and open “Product Details” for any measurements and fit notes. Use the information for that exact style. If measurements are missing, send us the product link.
What if my measurements fall between clothing sizes?
Start with the measurements and fit advice for your chosen item. Check the fabric’s stretch and the fit you prefer. For a structured piece, compare with a similar garment you already own. If the chart is unclear or your measurements do not match one size, ask us before ordering.
Are the measurements for my body or the garment?
Check the label on the product chart. Body measurements describe you; garment measurements describe the item itself. When a chart gives garment measurements, comparing with a similar piece you already own can help.
Will the same size fit across every style?
Fit can vary with the cut, fabric and design. Check each product’s chart and fit notes, even if you have ordered from SOKYND before.
Product-specific measurements and size labels take priority. Check each item before ordering.